Oh, Susquehanna!

"Piracy is almost always a service problem and not a pricing problem. For example, if a pirate offers a product anywhere in the world, 24/7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country three months after the U.S. release and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable.

Most DRM solutions diminish the value of the product by either directly restricting a customer’s use or by creating uncertainty.

Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company. For example, prior to entering the Russian market, we were told that Russia was a waste of time because everyone would pirate our products. Russia is now about to become our largest market in Europe."

Gabe Newell, CEO of Valve, a game and entertainment company (think: Half-Life and Portal), via an interview with the Cambridge Student.  (via futurejournalismproject)

The only downside to Steam is that most products come with their original platform’s DRM stapled to it. Like any Ubisoft game.

(Source: futurejournalismproject, via byefrommatt)

6 months ago134 notes
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